Steve Heald, Sales Director at Orange UK, will be taking on a newly extended role with responsibility for Orange's work with dealers and distributors for the small and medium business segment.

Heald will be putting a continued focus on machine-to-machine and third party services activity, and will work closely with Martin Stiven, the recently appointed Vice President of Business on this element of the role.

Heald commenetd: "Small and medium business customers are a significant market and it's vital that we work with our dealers and distributors to ensure we are meeting their needs effectively. Orange has a strong heritage in the SME market and I believe 2010 will give us a great opportunity to build on this."